Connect Campaign Performance
Connect Campaign Performance is dependent on a number of different factors, including message content, mobile carriers, insufficient cell signals, and an individual device's ability to receive marketing messages.
To view a specific campaign's performance, you can do so by navigating to the Customer Center Block and then choosing the Connect Block. From here, choose the Campaign Performance tab. Here, you will be presented with an overview of your campaigns' performance, specifically in regards to the number of segments sent and the status of those segments. Additionally, you can also narrow down the results by time period, message type, and cell phone carrier type.
Total Segments - Number of segments that fell into a specific status.
Queued - Message is queued to send but hasn't been processed yet
Failed - Message has failed to send due to invalid phone numbers.
Ignored - Message was not sent because of an inactive or unpaid messaging subscription.
Unreachable - Message was not sent because the customer unsubscribed from the previous campaign.
Please Note: This can also be the number of messages unsuccessfully delivered due to mobile carrier, insufficient cell signal, and/or an individual device's ability to receive MMS messages. We track all unreachable numbers and manually unsubscribe those who we find consistently have failed/undelivered messages if they reach a minimum of 7 failed campaigns that were attempted to be sent. We do this so that you do not continue to use segments on unreachable numbers, and therefore, can instead use your segments towards subscribers that will receive your campaigns. Click here to learn more.
Undelivered - Carrier attempted to send the message but it was not delivered to the customer.
Delivery (Unconfirmed) - The carrier believes that the message has been received but doesn't have final confirmation.
Delivery (Confirmed) - The carrier has confirmed that the message was successfully received by the customer.