Viewing your sent Connect campaigns will also give you insights into message deliverability.
Message deliverability is dependent on a number of different factors, including message content, mobile carriers, insufficient cell signals, and an individual device's ability to receive SMS/MMS messages.
To view a specific campaign's deliverability, you can do so by navigating to the Customer Center Block and then choosing the Connect Block. From here, choose the Sent tab and click the Eye button to view the campaign. Here, you will be presented with a segment overview, delivery statistics, and engagement metrics.
Segment Count - Number of segments used for the campaign.
Estimated Reach - Estimated number of subscribers that campaign will be sent to.
Sent Segments - Number of segments sent for the campaign.
Received - Number of messages successfully delivered and received by subscribers.
Sending Failed - Number of messages unsuccessfully delivered due to multiple factors, including an issue with a mobile carrier, insufficient cell signal, and/or an individual device's ability to receive SMS/MMS messages. Click here to learn more.
Carrier Blocked - Number of messages unsuccessfully delivered due to the message content and mobile carrier filtering. Click here to learn more.
Unreachable - Number of messages unsuccessfully delivered due to mobile carrier, insufficient cell signal, and/or an individual device's ability to receive SMS/MMS messages. We track all unreachable numbers and manually unsubscribe those who we find consistently have failed/undelivered messages if they reach a minimum of 7 failed campaigns that were attempted to be sent. We do this so that you do not continue to use segments on unreachable numbers, and therefore, can instead use your segments towards subscribers that will receive your campaigns. Click here to learn more.
Clicks - Number of clicks (if a shortlink was added to the message).
CTR - Percentage of number of subscribers message was sent to compared to number of clicks (if a shortlink was added to the message).
Checkins - Number of in-store checkins immediately following the 48 hours after the campaign was sent.
CIR - Percentage of number of subscribers message was sent to compared to number of checkins within 48 hours after the message sent.
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