Best Practices

Consider these best practices for your text campaigns:

  • Send a test message to yourself or a co-worker to proofread for grammar and typos.
  • Consider the type of campaign and best time of day to send the message.
  • Include a timeline or expiration date to increase urgency.
  • Add emojis (sparingly)! Find the full list to copy and paste into your message here.

Write a Clear Message

Make sure to include these components in your message:

  • The name of your store - this is especially important if you're not including a link to your store page or menu. Some customers may get texts from more than one dispensary so it's crucial they know it's you!
  • An explanation of why you’re texting, e.g. limited supply, strain alert, event notification, etc.
  • A clear call to action.
  • Link relevant to your message. Example: add the menu link if you're encouraging them to order online

Carrier Guidelines to Ensure Deliverability

These guidelines will help ensure that the phone carriers don't mark your messages as spam and that your texts reach their intended recipients:

  • Avoid sending similar or identical content to your customer base within a short period of time. You may be doing a marketing campaign push and sending messages to your entire customer list using different filters. Massive amounts of identical messages tend to set off spam alarms so be sure to break up the messages into different groups and vary the body message to avoid being marked as spam.
  • Set a cadence of at least one campaigns per week to your full list to keep them engaged. Ideally no more than 2-3 campaigns within a 7 day period.Use filters to send more targeted messages if you plan to message at a higher frequency. Be sure to also use a variety of content to target them instead of mass sending to all customers the same message every day or even a few times a week. 
  • Avoid heavy use of all caps in the message.
  • Avoid use of any suspicious URLs.
  • Don’t use aggressive language.
  • Send time must be between 8am and 9pm local time according to TCPA regulations.

Carrier Filtering & Deliverability

Carriers have significantly increased transactional and marketing message content filtering. The terms identified with trending increase in carrier filtering include:

  • Pre-rolls
  • Weed 
  • Wax 
  • Cannabis
  • Vape
  • Kush
  • CBD
  • Eighth
  • Grams
  • OZ
  • Strain
  • $
  • Price
  • Purchase
  • Cartridge
  • 1/8 (or any flower weight quantities)

To improve deliverability, we recommend using broader terms that don’t appear to prompt this content filtering. 'Flower,' 'tincture,' and 'concentrate' appear to work. Try to avoid words like 'weed,' 'cannabis,' 'wax,' or 'pre-roll,' as well as product weights which trigger filtering and cause message delivery issues.

Because the filtering & deliverability are determined by each customer's cell carrier, Blackbird is not responsible for segments allocated to carrier-filtered messages.

That’s pretty much all there is to best practices surrounding Connect! If you have any further questions, feel free to reach us anytime by clicking on the help chat in the bottom left of your screen. We’re always happy to help!

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