Marketing via SMS text messaging yields higher engagement and return than other common marketing strategies like email. Connect allows you to send or schedule targeted text messages so you can send relevant content to your customers at the right time.
Creating Connect SMS Messages
First, click the Connect button to open your dashboard. Next, select the + Create Message button. This opens the Edit Message modal on the right side of the screen.
Here, you will be prompted to complete the rest of the fields in the form.
Message Name - A quick way to identify the campaign when you’re viewing the list of all sent or drafted campaigns, as well as for referencing analytics. Customers will not see this in their text messages.
Recipient List - Customers you wish to send the message to. Select All Subscribers to message everyone in your customer center that’s opted into messaging. To send a more targeted message, select from a List.
Please Note: Once your Recipient List has been selected, the estimated reach will update accordingly. This is the estimated amount of customers reached by this campaign and actual reach can fluctuate slightly based on carrier guidelines or instances where a phone was out of service or texts.
Message Body - The text that your customers will receive. Make sure you’re not copying and pasting this message from anywhere because that can add hidden characters.
Segments - Just below the message body, you can see how many segments your campaign is. The segment is based on an average, since segment count varies by carrier. Even if the campaign is multiple segments based on character count, many carriers deliver it visually as one text. However, it is important to remember that message and data rates apply to each segment delivered to customers according to their cell phone plan.
Please Note: "Text STOP to end" is automatically added to every text message for compliance and counts for 17 characters.
That’s pretty much all there is to sending SMS text messages! If you have any further questions, feel free to reach us anytime by clicking on the help chat in the bottom left of your screen. We’re always happy to help!