The Connect dashboard will help you understand your Connect Snapshot, segment usage for the month, and applicable filters.
First, navigate to the Connect Block to view your dashboard. All messages will be displayed at the center of your screen, outlining a quick overview of the current month only.
Your Messages tab will display all drafted, saved, and prescheduled messages. To learn more about Connect messages, click here!
Your Lists tab will display all previously created Connect lists. To learn more about Connect lists, click here!
Your Sent tab will display all messages successfully sent and/or scheduled for a later date. You will see detailed SMS and MMS usage for the current month.
Average CTR - The average click through rate for the month.
Average CCR - This is a metric unique to Connect. It measures how customers interacted with the location(s) after a campaign message is sent. It is calculated by taking the total number of customers a message was sent to and determining how many of them checked-in to a location in the 24 hours after the message was sent. It is a good metric for determining how effective campaigns are at getting customers in the door. Higher CCR is indicative of a more successful campaign.
Subscribers - Number of customers in your customer center who are opted into messaging. This is not meant to be the total number of customers, as there can be customers that have not opted-in for Connect.
Your Collect tab will display all Collect embeds created. To learn more about Collect embeds, click here!
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If you have any further questions, feel free to reach us anytime by clicking on the help chat in the bottom left of your screen. We’re always happy to help!